Robert Niles has a write-up about teaching journalism students SEO more than AP. Go read the whole thing.

Last week, journalists reacting to the Associated Press’s announcement that it would replace “Web site” with “website” in the AP Stylebook pushed the phrase “AP Stylebook” onto Twitter’s trending topics list. (FWIW, OJR’s style for the past several years has been to use “website.”)

Most journalists approved of the news, though a few skeptics, such as the University of Florida’s Mindy McAdams, demurred. Though I disagree with her on this, I loved the snark of her Twitter response: “Everyone but me is cheering AP style change to website. I think it resembles parasite.”

I jumped in with this: “If you’re publishing online, Google style (i.e. SEO) always trumps AP style.”

And… “Really, j-schools need to ditch AP style and start teaching their students SEO instead. More valuable to their careers.”

As much as I enjoy provoking folks from time to time, I am serious about this. The newspaper industry developed a common style, maintained by the Associated Press, to meet the communication needs of a print-based industry trying to most effectively communicate with a broad audience.

Today’s online publishers, editors and reporters need a new style that most effectively allows their words to reach their intended audiences. Unfortunately for them, the print-inspired AP style is not that. Today’s (and tomorrow’s) journalists need to learn search engine optimization [SEO] techniques as much as, if not more than their predecessors who worked the print industry needed to learn AP.

Source: OJR with a hat tip to Journerdism

Recent technological developments, particularly with regard to internet technology, have dramatically increased access to information and facilitated the proliferation of information sources. The need to instantly access this information and to allow the spread of digital information on the internet has eroded the capacity of professional journalists to create and disseminate news. A significant reason for this is that a new class of journalists – aptly referred to as citizen journalists – have exploited the new medium and the new information age.

Citizen journalists are not professional journalists – they are members of the community who contribute to news production through various types of media, and participate at different levels of the news production process. They may gather, process or disseminate news of all kinds, particularly on the internet using web logs or “blogs.” Their contribution is, however, immediately controversial. In the industry they may be considered a valuable resource for more accessible news, for example the popular CNN iReport function, which relies on news and information from citizen journalists. Others consider their contribution a threat to journalistic standards, and to the industry at large.

I consider that if the growth of citizen journalism remains unchecked, the news industries and consumers accessing the news stand to lose on various fronts. A consequence may be that declining standards of news production will reduce the value and credibility of news made available to the public.

Go read the whole thing.

At least not starting out when your competition is big media, which still has money to burn. It struck me this summer (somewhere during year four of my adventures in journalism) that I needed to rethink how I was approaching things. I was still running around trying to do everything all on my own. I even pulled off a few issues of a print product last year. While I almost broke even with that, it really struck me that you DO need money to make money.

Money to Burn

Having been turned down for grants (which may not have been the best thing for me as a lot of those who have gotten lots of money have either stopped or sold-out to big media) and tired of chasing investors, I had an epiphany. I needed to concentrate on making money so that I could make journalism (locally) instead of trying to make money with journalism while having no staff other than myself.

Don’t get me wrong. I loved those early years chasing stories, meeting people all over, and making a difference in small ways. Perhaps it was because sales has always been my weakness, but it was really difficult to ramp up enough to get good money from national ad networks and too time consuming to chase local money. Then I started thinking about increasing my audience in other ways – by going micro and concentrating on niches instead of geographic areas. This idea has been around forever, and I really wish I would’ve done this in the beginning, but here we are.

Single Moms Indiana

It also does take some money to start up websites – servers, software, etc. Luckily, I know how to do most things online myself. Maybe not great at them, but I can wrangle code and words alike, which puts me in a good spot. I’m running a Single Moms Blog, a Toys Blog, a military photos blog, and some others as well. They’re not making tons of money separately, but together they’re helping me catch up from the last four years of being broke chasing journalism. Hopefully, they’ll bring enough so that I have capital without a grant or an investor. I’ll also have a revenue stream already, so I’ll be in a really good spot soon, I believe.

There’s still a long way to go, of course, but I’ve not given up hope. I still keep my eye on big media, but they seemed to have stopped at their national Mommy Sites. At least I haven’t heard anything big out of big media except for Murdoch trading quips with Google. (rolls eyes…) And they say I say dumb things in public. Heh.

Seriously, though, things are looking up. As 2009 comes to a close and I revamp Journalism Hope (along with the rest of my online “empire”), I see even bigger things happening next year. And as soon as I have either a stream of money or a windfall (i.e. flipping a website for $$$), I’ll have reporters and salespeople. And from there the battle really begins.

Gannett, CNHI, and the rest of big media – this has been me on my own. And I’m still on my own, but things will be changing soon. This is a friendly heads-up. The people don’t like you. They don’t trust you. They don’t have an option. Soon they’ll have an option. And not a flimsy whimsy citizen journalism feel good site either, but a brand new breed of publishers starting with nothing and building something online.

Anderson Free Press continues to be my flagship, and will probably be where I drop my first reporters on the ground. We’ll see when I get there. Until then, expect some occasional thoughts about the struggle here at Journalism Hope as well as whatever else I can come up with to keep you entertained. It’s been over four years since I started. It took Benjamin Franklin 10 years to build his publishing empire. I’m no Ben Franklin, so I’m very happy with how far I’ve been able to come – starting with nothing.

The People Gather

If you’re out there struggling to make journalism to make money, I’m willing to help. With only ideas for now, but possibly more soon. Get in touch with me and let me know what you’ve been doing online and what you’d like help with. I really wish sometimes Placeblogger or some other site would’ve really brought the independent publishers together. But maybe that’s not meant to be yet as we all struggle to find out what works and what doesn’t.

Okay, that’s it for now. Hello – again – from the front lines of the media revolution.