Google + iPad = Mobile Advertising Boom in 2010?

by Jason Hahn

If you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind. This year is no different, but there are a few indications that 2010 might actually be the stage for mobile advertising’s coming out party.

The benefits of mobile ads are obvious: ease of tracking a user’s location, a booming user base and all the advantages of traditional online ads among them.

Millennial Media expects the mobile Web audience in the U.S. to reach 100 million unique users in 2010, which is equal to about half of the total Web audience. To add to the fire, Mary Meeker, an analyst at Morgan Stanley, forecasts that the Web will be accessed by more users via mobile devices than PCs in five years.

Still, less than one-third of one percent of total worldwide ad revenue, or $1.4 billion, was spent on mobile advertising in 2009, according to Juniper Research.

Source: DM Confidential

Worth it to go read the whole thing and bookmark or RSS the site if you want to make money online.

This is good. Wonder why it took so long. I have an excuse. They have a sales force. They could be getting good CPM, I imagine. And speaking of CPM – what is the average newspaper CPM for banners these days? Anyone know?

CBS

CBS says it will stop doing business with the networks, which are ubiquitous on the Web, and will offer access to its audience of 60 million unique visitors solely via its own sales force.

AdAge’s Michael Learmonth says CBS (CBS), bolstered by its 2008 purchase of CNET, is the biggest publisher on the Web to cut off the hundreds of networks that try to match publishers and ad buyers.

Source: Wall Street Journal