Tag Archive | "grassroots journalism"

I Heart Journalism: The Mallard Lake Landfill Press Conference Story


Call it what you will, but I really believe what I’m doing here in the Midwest is Journalism pure and simple. Sure, it’s not the journalism that was and hopefully not the journalism that will be, but it’s journalism in transition and it’s exciting. Case in point was last Friday. I was asked by several to cover a press conference at City Hall. I really didn’t want to do it, but I decided I should. I’m kinda glad I did. It was a crazy day, though.

27017_100498853318953_100000765162651_10020_5924635_nThe day started for me around 7 a.m. I was invited by the local Rotary to come speak. At least one of their members had heard about Anderson Free Press and was interested. I didn’t really prepare anything, wanting it to be truly informal and to see, I guess, if I still had enough passion about what I’m doing to talk about it in front of people rather than typing to them via the Internet. I was nervous, but a little excited at the same time.

The real story has nothing to do with this breakfast meeting, but I wanted to put into perspective how the day started – and maybe slyly put out there that the local business leaders are beginning to take notice and come to me about advertising, etc. This could be a major shifting point… In any case, my spirits lifted by that meeting, I spent the rest of the morning borrowing equipment from different people around the county.

I want to point out here as well that the week previous, I had my only computer go down. (Yes, lesson learned.) I was able to get a cheap new one, but being cheap it lacked Firewire connection. I didn’t think about that at this point in the day unfortunately. Anyway, I collected the Nikon D80, the Canon ZR something with the external mic. then rushed back to Anderson. I saw three police and a Hummer escorting someone down Scatterfield, but that’s another story, one which I didn’t have time to pursue.

DSC_0029.preview

I arrived at the press conference early. Not to bore you too much with the details, but a battle over a local landfill that has been happening 31 YEARS (yes, you read that right…) was reaching its end perhaps, with the landowner getting an order from a judge that he was to be issued a permit. At this point, Anderson’s Mayor, Kris Ockomon, began to become more vocal about it. (As a side note, he first spoke out against the landfill on an older Anderson Free Press video interview several months previous… the only place he’d done it in the media, I believe, at that point…)

Okay, I’m dashing this out because I have so much other work to do today/tonight/tomorrow… and I saw an old BSU journalism professor in the Mayor’s office. Dr. David Sumner. Got to chat him up a bit, but I fear he may read this quickly thrown together collection of words regarding the event and shake his head. He was excited that day, though, because two of his students were there covering the event.

DSC_0038.previewIndianapolis TV news deemed it worthy enough to drive down to cover it in their own way. The local CNHI newspaper, The Herald Bulletin, had a reporter and photographer covering the event. Then there was me, with a Canon camcorder in one hand, a Nikon D80 dangling from my neck, a notebook in my back pocket, and a desire to cover the event in a way that the other media weren’t covering it.

I will be the first to admit that what I’m doing is not in any way revolutionary, but it is different and the citizens in the area seem to really appreciate it as an honestly “fair and balanced” news report. (Sorry, Fox News was there again. I have a video of them doing another interview in Anderson a year or so ago. That’s another blog post, though.) Basically, I just recorded what actually happened and didn’t edit it down to a 30 second soundbite or 10 inches of copy in the paper.

I recorded the entire press conference and got some heated exchanges between the Mayor and the local businessman (Ralph Reed) who owned the corporation that was putting in the landfill. Remember I said this battle has been going on for 31 years now? Well, there’s a reason. And there’s not enough space for me to go into it here, but the opposing organization that was formed to stop it has their information here. I did make a point to interview Mr. Reed after the press conference to get his side of the events.

Anyway, after spending an hour or so getting the raw footage, it was time to return to the “newshouse” and get it out to the public raw but branded. Upon returning, I realized I didn’t have Firewire. So, I headed back out to try to find a solution. Radio Shack had nothing in stock but could order it. I need it tonight, I said, then tried the two mom and pop shops in town. Nothing.

My only recourse was to drive about 40 minutes or so to Fisher’s Indiana to go to Fry’s Home Electronics, the most Kafka-esque store in the entire existence of the world. I got there, but instead of getting a Firewire PCI card, I was talked into a Firewire and USB hub, being told I didn’t need an existing Firewire port to use Firewire. Great, I thought. That will save a little time.

So I went through the routine of trying to escape from Fry’s Electronics (oh there’s a story coming about that experience…) then hopped on the Interstate to get back to Anderson and finally get the video encoding and uploading. I grabbed some Subway and hit the newshouse excited to get going. I got the hub out of the package and not only did it not power on (ie it was broke), upon reading the directions I realized you do need a Firewire port like I had thought. I shouldn’t have let the Fry’s people assure me otherwise.

Upset, I packaged up the malfunctioning new equipment quickly and headed back to Fry’s – another 40 minutes one way trip. At this point, I had been up around 16 hours, working most of it. Well, trying to work. I got back to Fry’s and had another HORRIBLE encounter (noticing a theme about Fry’s Home Electronics??), but I managed to escape with my life and a $15 Firewire PCI card I should’ve got in the first place. Another 40 minutes or so back to Anderson, and I was ready to install the new hardware.

I popped the case of the new, cheapy back-up computer and tried to take off the cover for one of the PCI ports. Being a cheap eMachines, they had not cut the pieces of metal all the way, so they weren’t popping out. That or there was some secret Chinese puzzle method for getting them out. A screwdriver and a little muscle forced it out without breaking anything else and the card was in. I crossed my fingers and fired up the computer.

At this point, I realized my bump up to Windows 7 64-bit made my old video editing software pretty much useless. Yeah, I coulda found some shareware somewhere, but I shelled out another $90 for video editing software from Magix. I ran into problems at first, but around 1 a.m. I finally had it installed and grabbing video from the camera. It took about an hour to get all the video off.

I was exhausted at this point, but I was close to the finish line, and I knew a lot of people who hadn’t been able to make the afternoon press conference on a Friday were interested in seeing the results. They had already seen what Indianapolis television had done and what the local newspaper The Herald Bulletin had done, but they deserved to see the whole thing and make up their own mind on how it went down.

So I plowed ahead and after another few hours, had the video edited, branded, and uploading to YouTube. From there it was just a matter of posting to Anderson Free Press. I took the time to create a thread with all the videos (although you can see them below as well.) If you have any interest in what the public had to say about my efforts, you can click through to Anderson Free Press and read the few comments that were left.

The videos only received a few hundred views, which amount to a considerably less amount than what was spent on the production of the videos, but I felt satisfied. Why? Because it’s not always about the money. Sometimes you have to make sacrifices for the better of the community. Like I said, what I’m doing is not in any means revolutionary, but the people seem to love it. I show them what happened and they make up their own minds. At the same time, I allow a forum for them to discuss the issue while moderating it.

The formula is working. I’m not making a lot of money at this point, but the server pays for itself. And as I said, it continues to grow. It’s gaining momentum. Coming on FIVE YEARS in the field on my own, I am very tired. But every day that I wake up and keep going, I feel that there is more and more hope for journalism. I’m not the only person trying to save it, but I am actively trying to save it. Journalism is important to the American way of life. I stand by that, and do what I can to help create a new form of media that has the people’s interests at heart.

DSC_0054.thumbnailIf you don’t want to watch the whole thing, part 5 and 6 are really interesting. I’d love to have feedback from other journalists, though, whether you’re still working for “the man” or are out there on your own. I will soon reach the point where I will be able to take what I’ve learned and apply it elsewhere in the United States. Why haven’t I done this already (ala Examiner.com?) Well, there’s a reason, a few actually. For one, lack of capital means it’s hard to jump all over all at once (although, BackFence showed that even with money this can be difficult.) Also, I want to try something different. I don’t want the new boss same as the old boss.

I’ll have more on that as it progresses. Stay tuned, though, as there are big things coming up as year five ends and with it perhaps the entire “lean years” period. I still have a long way to go and I may fail at any step of the way, but I feel that I have a good number of people behind me and that helps. It’s a day to day struggle at this point, but I heart journalism.

If you love journalism, please leave a comment below to show your support. I’m not asking for financial donations (although those never hurt), but please take a moment or two to let me know you read and appreciate my efforts to help change journalism in America for the better.

Thanks.

Your friendly neighborhood publisher,
K. Paul Mallasch

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

Ralph Reed Responds

Bill Kutschera, KCCA

Mayor Kris Ockomon

Posted in Making JournalismComments (5)

Make Money to Make Journalism, don’t Make Journalism to Make Money


At least not starting out when your competition is , which still has money to burn. It struck me this summer (somewhere during year four of my adventures in journalism) that I needed to rethink how I was approaching things. I was still running around trying to do everything all on my own. I even pulled off a few issues of a print product last year. While I almost broke even with that, it really struck me that you DO need money to make money.

Money to Burn

Money to Burn

Having been turned down for grants (which may not have been the best thing for me as a lot of those who have gotten lots of money have either stopped or sold-out to big media) and tired of chasing investors, I had an epiphany. I needed to concentrate on making money so that I could make journalism (locally) instead of trying to make money with journalism while having no staff other than myself.

Don’t get me wrong. I loved those early years chasing stories, meeting people all over, and making a difference in small ways. Perhaps it was because sales has always been my weakness, but it was really difficult to ramp up enough to get good money from national ad networks and too time consuming to chase local money. Then I started thinking about increasing my audience in other ways – by going micro and concentrating on niches instead of geographic areas. This idea has been around forever, and I really wish I would’ve done this in the beginning, but here we are.

Single Moms Indiana

Single Moms Indiana

It also does take some money to start up websites – servers, software, etc. Luckily, I know how to do most things online myself. Maybe not great at them, but I can wrangle code and words alike, which puts me in a good spot. I’m running a Single Moms Blog, a Toys Blog, a military photos blog, and some others as well. They’re not making tons of money separately, but together they’re helping me catch up from the last four years of being broke chasing journalism. Hopefully, they’ll bring enough so that I have capital without a grant or an investor. I’ll also have a revenue stream already, so I’ll be in a really good spot soon, I believe.

There’s still a long way to go, of course, but I’ve not given up hope. I still keep my eye on big media, but they seemed to have stopped at their national Mommy Sites. At least I haven’t heard anything big out of big media except for Murdoch trading quips with Google. (rolls eyes…) And they say I say dumb things in public. Heh.

stockxpertcom_id51534391_jpg_fdbb6406f4ccf1cff60e7c63b6e78890Seriously, though, things are looking up. As 2009 comes to a close and I revamp Journalism Hope (along with the rest of my online “empire”), I see even bigger things happening next year. And as soon as I have either a stream of money or a windfall (i.e. flipping a website for $$$), I’ll have reporters and salespeople. And from there the battle really begins.

Gannett, CNHI, and the rest of big media – this has been me on my own. And I’m still on my own, but things will be changing soon. This is a friendly heads-up. The people don’t like you. They don’t trust you. They don’t have an option. Soon they’ll have an option. And not a flimsy whimsy citizen journalism feel good site either, but a brand new breed of publishers starting with nothing and building something online.

Anderson Free Press continues to be my flagship, and will probably be where I drop my first reporters on the ground. We’ll see when I get there. Until then, expect some occasional thoughts about the struggle here at Journalism Hope as well as whatever else I can come up with to keep you entertained. It’s been over four years since I started. It took Benjamin Franklin 10 years to build his publishing empire. I’m no Ben Franklin, so I’m very happy with how far I’ve been able to come – starting with nothing.

The People Gather

The People Gather

If you’re out there struggling to make journalism to make money, I’m willing to help. With only ideas for now, but possibly more soon. Get in touch with me and let me know what you’ve been doing online and what you’d like help with. I really wish sometimes Placeblogger or some other site would’ve really brought the independent publishers together. But maybe that’s not meant to be yet as we all struggle to find out what works and what doesn’t.

Okay, that’s it for now. Hello – again – from the front lines of the media revolution.

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Posted in Making Money, New MediaComments (12)