MySpace Self Serve PPC Advertising - SSA

After a long wait, I believe it's been rolled out to the public at large - Self Serve PPC Ads for Myspace. I'm sure the news will be spreading over the intrawebs over the next day or so. Questions about when MySpace would open this self serve ad platform to the public have been around for a while.

If you haven't heard about it yet, here's a quick look at the Myspace PPC self serve ad system:

What is the MySpace Self-Serve Advertising Service?

The Self-Serve Advertising Service provides a quick and easy way for you to create an advertising campaign on MySpace while staying within your budget. With the Self-Serve Advertising Service, you can create and manage online campaigns targeted at other MySpace users. Advertisements that you create with the Self-Serve Advertising Service will appear throughout MySpace, giving you a chance to place your message in front of millions of potential customers to help drive them to your profile.

When you create an advertising campaign with the Self-Serve Advertising Service, you choose the audience you want to target with your ad, indicate how long you want the ad to run, and specify the maximum amount you are willing to spend. There is no fee for you advertisement to appear on MySpace. You only pay when someone clicks on your ad and visits your profile to learn more about your offer. We will keep showing your ad on MySpace until your campaign has reached its expiration date, or you have reached your spending limit.

I don't have a lot of money to play with it, but I'm playing with a couple ideas.

Pretty slick Flash interface. I wish I had a self-serve ad system like that. Heh.

Here's the only other recent link mentioning it at the moment. Are all the advertisers eager to get their piece of the pie keeping it quiet? I'm sure MySpace won't run out of advertising space, but will the rules change as the hordes of online marketers descend?

What are your thoughts? Will MySpace start to bank more money with this? Will advertisers like it?

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