Cable TV

New Media Age, New Marketing Strategies

Amos Gelb at OJR: New media age, new marketing strategies - To be honest, I haven't had time to fully digest this yet (it's quite long), but skimming over it, I'm sure it will be worth the time. In the piece, Gelb explains why 'Journalism business' doesn't have to be an oxymoron. Specifically, he looks at The Discovery Times Channel, The Washington Monthly and The WashingtonPost.com



Koppel: And Now, a Word for Our Demographic

Ted Koppel at The NY Times: And Now, a Word for Our Demographic - Very good piece. Koppel talks about his views on the future of television news. (Thanks to Media Orchard for the refer.)

Koppel wrote:

Now, television news should not become a sort of intellectual broccoli to be jammed down our viewers’ unwilling throats. We are obliged to make our offerings as palatable as possible. But there are too many important things happening in the world today to allow the diet to be determined to such a degree by the popular tastes of a relatively narrow and apparently uninterested demographic.



2006: The Unbundled Awakening

Terry Heaton, over at TV News in a Postmodern World, has a great piece (2006: The Unbundled Awakening) on the promise of good things in 2006. Sure, there are dangers ahead and those currently controlling the media are loathe to lose the profit margins, but for the people, for the citizens, 2006 is looking to be a good year.