Google Watch at eWeek has some thoughts and information about Google buying Yelp. Craigslist what? This could really start to let Google go even more local, reaching more local advertisers. The post has a good round-up of stats about Yelp if you haven’t heard much about them before now. (I was surprised by a few things. I’d heard of them, but didn’t realize they were so big, I guess.)
Google could use the Yelp data for Place Pages and benefit from the new Yelp for Android app, which lets users search for nearby businesses, read reviews and manipulate a Google map to redefine searches.
Ideally, Google would enable Yelp for Android users to see retail sale and coupon alerts zipped right to their Motorola Droid, Droid Eris (or Nexus One?) Android devices, pairing offers and suggestions with contextually relevant ads.
Other good thoughts there as well. They weren’t thinking about the effect on newspapers and Journalism (with a big J), but it’s gonna have a bigger effect than Craigslist. (Sorry, Mr. Newmark. I do like how you’re giving eBay a hassle. Heh.)
Yelp = Gulp for Newspapers?
:: Yelp Data Shows the Power of Mobile Marketing
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Think of Android devices being like PCs. They may be faster and more feature-filled, but they (cont)
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