Categorized | Advertising, Links

CBS to Sell Its Own Ad Inventory

This is good. Wonder why it took so long. I have an excuse. They have a sales force. They could be getting good CPM, I imagine. And speaking of CPM – what is the average newspaper CPM for banners these days? Anyone know?

CBS

CBS

CBS says it will stop doing business with the networks, which are ubiquitous on the Web, and will offer access to its audience of 60 million unique visitors solely via its own sales force.

AdAge’s Michael Learmonth says CBS (CBS), bolstered by its 2008 purchase of CNET, is the biggest publisher on the Web to cut off the hundreds of networks that try to match publishers and ad buyers.

Source: Wall Street Journal

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2 Responses to “CBS to Sell Its Own Ad Inventory”

  1. tmj_CHI_intern says:

    CBS Corporation: Senior Product Manager ( #SanFrancisco , CA) #ProductMgmt #Jobs #Job #TweetMyJOBS

  2. diabeticdoode says:

    My little brother is on the baseball team! and we gave Amy Gordon(Melton) A kitty for her kiddos!

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