"The free daily newspaper is the future of the industry."

Was at Mondo Times today finally getting around to getting a listing for Anderson Free Press when I noticed their most recent poll - "The free daily newspaper is the future of the industry."

There aren't a lot of votes, but the numbers say free is the way it's going to go. What was interesting, though, was this little snippet with the poll.

Stuart Layne, the publisher of the free newspaper Metro Boston in Boston, Massachusetts. In November 2007, Metro Boston announced that it had surpassed the Boston Herald and become Boston's second-largest daily newspaper, with an average circulation of almost 187,000, according to the Certified Audit of Circulations (CAC).

Layne wrote that "The increase in circulation validates what we have seen around the globe, that the free daily newspaper model is the future of the industry. People are consuming the news very differently than previous generations, and these numbers are proof the newspaper landscape in Boston has changed."

Hmm.

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