soonerboomer's blog

I won't say out loud here who's responsible, but here's the link. If you're too lazy to click (it is a pain, isn't it?), or if someone realized their error and fixed it, here's a sanitized version (names removed and their euphemisms parenthesized to protect the guilty):

Here's a j-job posting classic, fresh from the online classifieds. Comments are in (italics) and parenthetical euphemisms are inserted to protect the guilty:

The following is a roundabout comment on kpaul's post about tracking Web users and pageviews.

But it really confronts the news posted on E&P about what is expected from newspapers' third-quarter financial reports.

OK, I've added more and edited this post.
After reading and re-reading posts and comments by Tom Mohr and Steve Yelvington, I have come to these conclusions:

More sparkling gems from the j-jobs classifieds. As kpaul notes, this easily could be a regular feature. It's kind of like falling off a log, finding these things.

Our first exhibit is really a shock because it comes from a paper with a very good reputation (of course, no way we'll tell you who, but we promise, this ad is out there to be found). The only explanation for this ad is that it must have been written by the company's HR person, who either posted it without letting the newsroom manager(s) see it or pitched a fit when he, she or they criticized it.

Read and discuss: Winning Online: A Manifesto. It originally was posted in E&P, but you can't see the original without a subscription, so the link above has it.
Notes of interest:
1. His discussions of skill and scale. The skill part is pretty straightforward. The most important part, however is about scale - which, by golly, I recall mentioning to somebody.

You do it, too, don't you? Y'know, read the press association job classifieds. After all, you gotta know what's out there that might fit a journalist of your caliber. Right? Sure. But you've been in the business long enough to interpret at least some of the weird things the ads can say. Let's have fun with a few examples, lifted from the Web, but sanitized for your (and my) protection. Translations and comments are in (itals).

Continuing with our series on Great Newspaper Myths:
Myth No. 2: Newspapers are media, which are run by liberals and therefore follow a liberal agenda.

Truth: You're right about the "newspapers are media" part, and getting warm on the rest, but only enough not to freeze. But, hang on -- it's worse than you think. Much worse.

For a business that advertises itself as the seeker and bringer of truth, print journalism lives by a number of myths. Let's get right to the first one:

Myth No. 1: Advertising pays the bills at newspapers.

Truth: Only an idiot could believe this.

And, my don't they sound mighty and brave?

OK. First off: kpaul, fear not. I'm going to tell you this isn't going to work. And I'll tell you why.